Where can I buy a list of UK care homes with the manager's name and email?
We hold 17,946 care home records covering residential homes, nursing homes and rest and retirement homes. Every record has a phone number, 14,846 have a named contact and 7,492 have that person's own email, so roughly four in ten. The named person is usually the manager at the home, so plan to phone or write to the rest. You can take one type of home on its own, and you get a free count and sample before you pay.
What you get when you buy care homes data
In this sector a record is one care home building at its own address, not a company. A group that runs twenty homes appears as twenty records, each with the details of that home.
| Channel | Records with it | Share | Coverage | What it means for care homes |
|---|---|---|---|---|
| Post | 17,946 | 100% | Strong | Every home has a fixed address and post reaches the office. Good for brochures, samples and catalogues that a manager keeps on file. |
| Phone | 17,946 | 100% | Strong | Every record has a number, and a home is staffed day and night. Daytime weekday calls are best for reaching the manager rather than whoever is on shift. |
| Named contact | 14,846 | 83% | Strong | Most homes have a named person, usually the manager. Address letters and calls to them by name instead of to the home in general. |
| Email | 7,492 | 42% | Usable, with care | Around four in ten records carry the named person's own work email. Big enough for a test campaign; not enough to rely on email alone. |
| General email | 4,350 | 24% | Usable, with care | The home's shared inbox. Families, social workers and hospitals write to it, so a sales message can get buried. Use it as a back-up, not your main route. |
Three things are worth knowing about the records. First, a home that belongs to a group carries that home's own address and phone number, but its email may sit on the group's shared domain. Second, a group's head office can turn up as a record alongside its homes. If you only want buildings with residents, look for head offices in your sample and mention it when you ask for your count. Third, the rest and retirement category can include retirement settings that aren't registered care homes. If you sell clinical or care products, check a sample from that category before you include it.
The types of care homes you can choose from
Residential homes make up most of the list. Take nursing homes on their own if you sell anything clinical, such as wound care, syringe drivers or nurse training, because those homes employ registered nurses. Drop rest and retirement homes if your product needs a regulated care setting; keep them if you sell catering, laundry, furniture or maintenance.
| Type | Records | Phone numbers | Named contacts | Named emails |
|---|---|---|---|---|
| Residential care homes | 12,483 | 12,483 | 9,805 | 4,937 |
| Nursing homes | 2,776 | 2,776 | 2,596 | 1,367 |
| Rest and retirement homes | 2,687 | 2,687 | 2,445 | 1,188 |
Who the named contacts are
At most single homes the named contact is the manager who runs the building day to day. In a small independent home, the owner is often on site and may be the named person too. In a group, the manager can usually choose small items like training or activity supplies, but bigger contracts (software, food, energy, insurance) tend to be decided by an area manager or by procurement at head office. Match the job title to what you sell before you order.
- Registered manager
- Home manager
- Owner
- Director
- Deputy manager
- Area or regional manager
- Operations director
- Procurement manager
Managers do move on. If a call reaches a new name, update your copy and carry on; the home itself is still the right target.
Selections worth paying for with care homes
You only pay for the records you take, so each selection should earn its place. These are the ones that tend to matter for care homes, and the ones that rarely do:
| Select by | For care homes | Why |
|---|---|---|
| Type of business | Worth it | The biggest decision on the order. Nursing, residential and retirement homes buy different things, and you can pick any mix. |
| Independents or groups | Worth it | Independent homes decide on site, so a call to the manager can close a sale. For groups, you may want the homes for awareness and the head office for the decision. |
| Region or county | Worth it | Essential if you deliver, install or train in person. A trainer covering one county doesn't need a national list. |
| Postcode area or radius | Worth it | Useful for local services such as hairdressing, chiropody, maintenance or laundry, where travel time sets your margin. |
| Job title | Sometimes | Helps if you only want owners or group managers. Most records name the manager, so filtering hard on other titles shrinks the list quickly. |
| Records with an email only | Sometimes | Cuts the order to roughly four in ten homes. Worth it for an email-only test; you lose most homes if you also plan to call or post. |
| Number of employees | Sometimes | A rough stand-in for home size. Use it to drop very small homes if your product only pays off for larger sites. |
| Turnover | Rarely needed | Rarely useful here. Turnover usually belongs to the owning company or charity, not to the home in your list. |
How much does care homes data cost?
Every record in an order is charged at the rate for the size of the whole order.
17,946 records17,946 ÷ 1,000 × £220
Price excluding VAT£3,948.12
7,492 records7,492 ÷ 1,000 × £245
Price excluding VAT£1,835.54
2,776 records2,776 ÷ 1,000 × £270
Price excluding VAT£749.52
12,483 records12,483 ÷ 1,000 × £220
Price excluding VAT£2,746.26
| Records in the order | Price per 1,000 |
|---|---|
| Fewer than 2,500 | £295 |
| 2,500 to 4,999 | £270 |
| 5,000 to 9,999 | £245 |
| 10,000 to 19,999 | £220 |
| 20,000 to 49,999 | £195 |
| 50,000 or more | £170 |
The rate drops once your order passes 2,500, 5,000 or 10,000 records, and the lower rate then applies to every record. So if nursing homes alone feel too narrow, adding rest and retirement homes can put the whole order in a cheaper band. Ask for both counts and compare the quotes.
Licence, accuracy, screening and delivery
The 12-month licence means you can phone, write and email the same homes several times during the year, which suits care, where a home may only be ready to buy when a contract ends or an inspection raises a gap. Phone numbers are screened, but screening lasts 28 days from delivery, so screen again before a later call round. The accuracy guarantee covers the records as supplied; staff turnover after delivery is normal, so note changes as you go.
The full terms in plain English are on our buying terms page.
Using care homes data legally
| Legal form (ONS) | UK workplaces | Share | Marketing email (PECR) | Sales calls |
|---|---|---|---|---|
| Companies | 11,750 | 62% | Allowed with your identity and an opt-out | Check the CTPS |
| Sole traders | 260 | 1% | Prior consent needed | Check the TPS |
| Partnerships | 325 | 2% | Prior consent needed (LLPs and Scottish partnerships: as companies) | Check the TPS (LLPs: the CTPS) |
| Charities, non-profits and mutuals | 5,805 | 31% | Allowed with your identity and an opt-out | Check the CTPS |
| Public sector (central government, local authority, public corporation) | 840 | 4% | Allowed with your identity and an opt-out | Check the CTPS |
| All UK workplaces in SIC 87100, 87300 | 18,970 | 100% |
About three in ten care home workplaces belong to charities and other non-profits, and a smaller share to councils and other public bodies. For email, charities and public bodies are treated like companies, so the sole-trader consent rule rarely bites in this sector. Two cautions do. A named manager's work email is still personal data, so data protection law applies and you must honour any objection. And the ICO advises keeping a list of organisations that ask not to be emailed and screening new lists against it. Because many homes share a group domain, record opt-outs from a group at group level, so you don't email its other homes. See the ICO guidance on electronic mail marketing.
Before you buy care homes data: questions to settle
- Home or head office? Do you need the buildings, the groups that own them, or both?
- Which types? Nursing only, residential only, or all three including rest and retirement homes?
- Who signs the order? If it's an area manager or procurement team, ask for those job titles in your count.
- Where can you deliver? Set a region or radius that matches where you can install, train or visit.
- How will you make contact? With email on about four in ten records, plan a call or letter for the rest before you size the order.
- Which homes do you already supply? Decide how you will keep current customers out of a cold campaign before the list arrives.
Questions about buying care homes data
Where can I buy a list of UK care homes with the manager's name and email?
We hold 17,946 care home records covering residential homes, nursing homes and rest and retirement homes. Every record has a phone number, 14,846 have a named contact and 7,492 have that person's own email, so roughly four in ten. The named person is usually the manager at the home, so plan to phone or write to the rest. You can take one type of home on its own, and you get a free count and sample before you pay.
Can I buy a list of care home groups rather than individual homes?
Yes, select by independents or groups. A group usually appears as one record per home, sometimes with its head office too. Ask for a sample so you can see how a group you know shows up before you order.
Can I buy care homes data for just nursing homes?
Yes. Nursing homes are a separate type with 2,776 records, so you can take them alone, mix them with residential homes, or leave them out.
Who will the named contact be at a care home?
Usually the home manager. At small independent homes it may be the owner. Group roles such as area manager or procurement are available where we hold them; your count shows how many.
Is care homes data worth buying if I only want to send emails?
Only if a smaller list suits you. 7,492 records have a named email, so an email-only order is less than half the list. Most buyers take every home and use phone or post where there is no email.
How much does care homes data cost?
All 17,946 records: £3,948.12 excluding VAT, at £220 per 1,000. The 7,492 with a named email: £1,835.54. Orders under 2,500 records are £295 per 1,000, and the minimum order is £300 plus VAT. Your quote gives the exact figure.